August 2021

The subject matter expert interview request email: How it’s done

How to write the MA/PhD thesis subject matter expert interview request email: tried and true tips and templates. What to include in your email requests. I obtained my PhD in Digital Transformation and Innovation in April 2020 from the PhD in DTI uOttawa Program at uOttawa engineering, School of Electrical Engineering and Computer Science (EECS). I did my uOttawa PhD […]

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Ethical decision-making theories: Introduction to normative ethics

Learn how to apply the five main ethical decision-making theories to do the right thing: deontology (duty), rights, virtue, utilitarianism, and pragmatism. Normative ethics is concerned with the standards and principles used to determine whether an act is right (or good) or wrong (or bad), that is, the study of ethical action. Normative ethics is

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Stafford Beer – Viable System Model (VSM)

Stafford Beer developed the Viable System Model (VSM) during the 1960s. Stafford Beer introduced the Viable System Model (VSM) to the world in his landmark book Brain of the Firm (1972). The Viable System Model (VSM) is the most pronounced articulation of his management cybernetics theory. In remembrance of my exploited intellectual work by Professor Rocci Luppicini at

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How to set up website analytics to see audience insights

Learn how to integrate Google Analytics with your WordPress.org website in 3 easy steps via the MonsterInsights plugin. MonsterInsights is a WordPress analytics plugin that integrates with Google Analytics, allowing you to analyze website traffic – how people find and use your website – so you can double your traffic and conversion rate. Now, let’s

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Basic SEO practices

Basic SEO practices – learn the top 8 elements of effective SEO (search engine optimization), from how to set up a new blog to how to increase traffic to your website. This post covers basic SEO practices for beginners. SEO is the foundation of online marketing and advertising. Simply put, if you want your blog

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Basic SEO practices

Predictive analytics application areas and process

This post offers a brief introduction to three important predictive analytics application areas – customer analytics, operational analytics, and threat and fraud analytics. Further, the four key steps of the predictive analytics process are outlined. You may also be interested in What is data mining? Three important application areas of predictive analytics This section outlines

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Decision tree for classification problems

This post introduces decision tree for classification problems. A decision tree is a representation for classifying instances. Decision tree learning is one of the most successful techniques for supervised classification learning. You may also be interested in What is data mining? Introduction to decision tree for classification problems The simplest decision tree has only one test

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Five core skill areas of a data analyst

This post outlines five core skill areas of a data analyst. Data analytics is “the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making.” A data analyst has three core roles: “The data analyst is generally someone who works with SQL, spreadsheets, and databases, might work

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